I was a bit surprised with the recent ‘unexpected sales’ comment and the real positive outlook for Alusion sales in FY2019. I started digging around with a few google searches to see if I could work out what was driving these sale increases.
For those new to the stock, Merck have exclusive rights to sell and market Alusion in the cosmetic industry. We know Merck basically purchase Alusion and without any further value adding, market it as Ronaflair White Sapphire.
The last four half yearly sales figures to Merck are $157,329, $288,338, $555,970 and $674,585 so there has been a steady increase in sales over the last two years. The marketing presentation shows anticipated sales of $1.75M for the full FY2019 with a footnote that further sale increases expected in the financial year.
Without giving a history lesson, a few years ago the relationship soured with Merck. One of the factors was ANO struggling to deliver on time or within agreed specifications. Merck were not game enough to actively promote the product given how unreliable we were as a supplier. With good systems in place and product being tested before it leaves our shores, these problems appear to have gone away. Thank you Geoff and team!
The International Nomenclature of Cosmetics Ingredients (INCI) has classified Alusion as “Synthetic Sapphire”, hence the name Ronaflair White Sapphire. Merck have recently introduced two new products to their range called Ronastar Flaming Lights and Ronastar Golden Lights. Both of these products are using Synthetic Sapphire as their major ingredient. Both @vestro and I believe they are using Alusion in these two new products however I have not had it confirmed. It might however explain the sales growth. DYOR, form your own opinions.
Beijing, 9 April 2018 — Personal Care and Homecare Ingredients (PCHi) concluded its 11th edition on a high note in Shanghai, cementing its status as a choice sourcing platform for the global personal care industry.
Held from 19 to 21 March 2018 at the Shanghai World EXPO Exhibition and Convention Center (SWEECC), PCHi 2018 attracted 21,856 trade professionals to discover remarkable innovations presented by 544 exhibitors from 29 countries and regions. The event also enabled trade visitors to learn from over 120 world-class industry experts, who shared profound insights on the latest technologies, rules and regulations, packaging, and market trends at the PCHi Conference.
Statista reported that the expected revenue from China’s Cosmetics and Personal Care market will amount to over US$39 billion in 2018, and it is expected to grow annually by 6.5 % (CAGR 2018-2021). The potential of China’s cosmetics and personal care industry remains positive and this healthy potential further underscores the growing importance of the country’s market within the global personal care industry.
“PCHi’s growth — whether in size, attendance, or quality — reflects its firm presence in the global personal care industry,” revealed Joe ZHOU, Vice President/CFO at RSE. “The event’s popularity is representative of China's rapidly developing cosmetics ingredients industry. And as the first major event of the calendar year, we’re honored to set the pace of business innovation for the rest of the year. We look forward to working with even more international industry players to boost not only the domestic market, but the larger global personal care scene as well.”
Born to release charm: Merck launches new pearlescent pigments at PCHi 2018
Jung Happi 2018-05-08 08:21:22
At this year's PCHi exhibition, Merck took everyone to further realize its development concept of bold innovation and leading the trend in the personal care raw materials business. After launching a new brand image, Merck also launched a series of related concepts to strengthen the brand. Merck’s concept at the show was “Made to Fascinate” – born to release the charm.
At the show, Merck presented two new Lights series of pearls: the deep red pearlescent Ronastar Flaming Lights and the interfering gold pearlescent Ronastar Golden Lights. The pearlescent colors of these two alumina substrates are excellent, showing a delicate, crystal-like sparkle. At the same time, Merck's market and formulation experts are on hand to bring you the latest market trends and professional formulation solutions.
Ms. Zhang Wei, Marketing Development Manager of Cosmetics Application Business Asia, said that Merck is committed to being a solution provider while launching new products, which also increases our confidence in the market prospects. In response to the rapidly growing Chinese cosmetics market, Merck offers professionally forecasted color trends, tailored design recommendations, and an ever-rich product line and high quality to win customers.
China is an important growth engine for the Merck Group and one of Merck's most strategically important markets worldwide. China's personal care market is developing well and still full of opportunities, especially in makeup, oral care, and baby markets.
The Centre for Merck Pigments and Functional Materials Innovation and Applications was officially opened in July 2017. The centre is located in Jinqiao Development Zone, Pudong New Area, Shanghai, and aims to accelerate the application development process and provide better technical support to local customers.
Ronastar Flaming Lights
This innovative product works well in color cosmetics like lip products, eye make-up, and nail polish. In personal care applications like shampoo or shower gel, Ronastar® Flaming Lights creates an attractive three-dimensional sparkling effect. The INCI itself exposes its beauty through the naming “Synthetic Sapphire”, is a perfect match for your formulations and we want to prove it. In eye shadow, gloss or lipstick formulation, Ronastar® Flaming Lights will be the pigment you will want.
Ronastar Golden Lights
Illuminate those cheekbones! Ronastar® Golden Lights is perfect for all sorts of highlighting products ranging from contouring to strobing! Use our luminous effect pigments for trending face definition techniques that add a warm and glowing shimmer.
Lip art, bold and statement lips? Lip gloss, loose glitter, and chubby sticks? So many trendy tricks! Add magnified gold hues of any intensity to several colors or simply apply a top layer for ombré or gradation effects.
Coat your eyelids in a magnified shimmer. As Ronastar® Golden Lights is designed for versatile usage, its rich color performs on its own or can be mixed and matched for a glamorous appearance, bold smokey eye look or subtle coverage for your daily routine – that is if your craving for more does not take over!
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