Seem like PRC Chinese are the one ready for 21st century, being more adaptive to changes. 30 years ago, western are decades ahead of the mainland chinese, and the mainlander changing fast and furious.
We have a great product, without a doubt, it is not whether PRC chinese needs more, or more willing to spend than american or hong kongers.counterpart, whoever who needs it, will buy it, whether it is american or europeans.
The only problem we have is: OUR PRODUCT CANNOT AND SLOW TO REACH OUT TO GREATER AUDIENCES.
And earlier I had mentioned before, PRC chinese will reluctantly buy a shampoo that had been localised, localised a product to more suit the chinese taste is the wrong strategy to go. They will buy things that are famous in developed (JAPAN, US) countries. Our strategy cannot be introducing something NEW to China market, rather we should advertise to the mainland chinese that we are selling a product that ran out of stock in Japan.
Hunger marketing, is the way to go in China market.
And the eyelashes market is a bigger market in china....worldwide, than hair loss market.
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