Good announcement, but how do they then further tap into the...

Good announcement, but how do they then further tap into the traveler market?

IMO they need to get an article or advert in one of the domestic airline magazines so travelers can find out about us before they arrive, they always seem to have articles in the business or technology sections of the the jetstar / virgin magazines about disruptive companies however they probably have preferred agreements in place with the big boys. But could Mercedes not advertise their cars and say they are available to hire via DMC at the airport locations so why not trial on your next city break etc..