Essentially, EN1 are becoming a one stop shop for digital advertising;
- programmatic advertising for traditional online advertising
- IconicReach for influencer marketing
- AdCel for apps
It gives them greater reach for clients and also the ability to cross sell their services across multiple platforms.
By putting them on EN1's platform and cross selling services, Adcel should make $5 million next year. By cutting out duplication, the division should be profitable.
A great Acquisition underway, executed as planned.
EN1 Price at posting:
17.0¢ Sentiment: Buy Disclosure: Held