worldaudio in satellite radio trial in nt

WorldAudio in Satellite Digital Radio trial in Darwin
09:14, Friday, 26 November 2004

Sydney - Friday - November 26: (RWE Australian Business News) -

WorldAudio Ltd has signed a memorandum of understanding with AsiaSpace
Ltd (WorldSpace-Asia) to commence a consumer trial of Satellite Digital
Radio broadcasting in Darwin.

The trial, which is the first in Australia to use a
satellite-based distribution platform for commercial free-to-air digital
radio broadcasting, will commence in January 2005.

Radio 2, the company's wholly-owned broadcasting subsidiary,
will transmit from the southern beam of the "AsiaStar" satellite which
provides services to southeast Asia and includes coverage of northern
Australia.

Directors say the research, which will take place over the next
six months, will provide an understanding of consumers' habits,
including their behavioral and emotional relationship with the
satellite-based digital radio medium.

Shares in WorldAudio rose 1.5c to 19.5c yesterday.

ENDS

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