To be honest I see this as a bit of an unnecessary distraction....

To be honest I see this as a bit of an unnecessary distraction. Marijuana growth is all about yield quality in conjunction with yield quantity. You can't have a traditional field that can outmatch a hydroponic setup in regards to quality - hence why everything in the MM scene has gone hydro. Yes roots may provide a product that helps field yield (quantity) but its only one piece of the profitable MM business puzzle and if you don't have yield quality what's the point?

I think roots should move away from such distractions and focus on selling its products into farming markets that will benefit more. Roots need to focus on increasing production sales of their products and increasing their sales that will be subsequently displayed in their 4C's. When I see this type of distraction it makes me wonder why Roots is using slight of hand to distract from sales into their core market.