The said announcement on the 8 May said it posted 20% higher yields - but did not say compared to what? A traditional field? God only knows. In addition, there are companies such as RGI - RotoGro who are producing much higher quality yields then any of its hydroponic counterparts.
The research in the said announcement was also conducted on Avocado's and Basil - a very different plant to MM.
Roots cannot win in the quality yield game with what is being developed in that hydro market currently.
To be honest why would Roots even target what is currently a minuscule market of MM and waste time trying to fight for market share whilst determining how big the MM market will become when you already have clear and mature massive product area that is Avocado, basil farming? The already available farming opportunities of traditional food products (avocado /basil etc) sit on millions of acres across the world IS your market opportunity not MM which is still an immature and tiny market in comparison.
How many Avocado/ Basil farms currently use a product such as Roots? Obviously it is very few - so if Roots product is so great - that is your market!
MM is a silly distraction where there are already a lot of hydro players vying for minuscule output - don't fall for it - it could be a distraction by the company. What I want to know is why cant Roots make meaningful sales into mature avocado/ basil etc markets that currently sit on millions of acres?
ROO Price at posting:
32.5¢ Sentiment: None Disclosure: Not Held
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