Very valid points. And for my money, this is why SOR should...

Very valid points. And for my money, this is why SOR should focus on 100% proving the technology at the base level before they start messing with Energy Ink Cubes and whatever else they might dream up next. They could focus on developing and commercialising an actual product (e.g. skin patches) and push the boundaries a bit on the side while they're doing it. Instead, they seem to forget about one thing and move on to the next. As always they try and run before they walk. Pump out some announcements which make it sound like we'll have a multi-billion $ technology without actually thinking about how to develop and commercialise it. Sounds like Printable Memory Ink all over again. Sadly, if we learn from history, it seems highly likely that in 2 years' time, they will have forgotten about this and will be on to something else. If I sound a bit jaded I likely am!

SOR have hitched their wagon to the university research sector which is very skilled at just that - research - but not making a commercial product. I suspect the only chance SOR really has at that is renewal of management.