"Actualrealised revenues to Norwood are approximately half of what is shown in the report, taking an observed 50%conversion rate from free trials into paying customers into account, as reported by Apple’s App Storesubscription reports."
So the report shows $5,160. So approximately half (they would use "over half if it was more than 50%, so lets be generous and say exactly 50%), of that would be $2,580.
"World Voicemail Ad spend of approximately$150 per day using the Apple Search Ad channel since August 19th, 2018"
So from August 19th - September 11th, we have 24 days. $150 a day x 24 days = $3,600 in ad spending.
So they have realised revenues of approx. $2,580 and it cost them $3,600 in advertising.
So they lost $1,020?
