I do not know why arm or some other company will talk about...

I do not know why arm or some other company will talk about akida. There is no pressure on anyone. Yes once commercial products start hitting the shelve, then depending upon customer taste may be other businesses will start saying about akida. In the present context no one is supposed to talk about akida. A few Indian companies are talikg openly, because I consider India is a technology poor country and they want better relationship with emerging technologies. Then a few space companies are talking about akida and same becomes more evident after lunch of Ant61 brain. So it will be in a rarity that any big tech company will say about akida even when their whole plan is based on akida.
DYOR