LIFX Announces Black Friday / Cyber Monday Weekend Sales Growth in U.S., Australia and Europe SUMMARY • LIFX Australia has seen its most successful Black Friday/Cyber Monday (“BFCM”) sales period, with unit sell-through growth of 79% over 2020, and 23% over 2019 • BFCM holiday sales in the U.S. were up slightly (up 1%) on a unit sell-through basis, but this is a strong result given promotional discounting was materially cut back from prior years, yielding greater net contribution margins to the business • Amazon US sales were particularly strong, with LIFX’s top three promoted SKUs growing 26% in November versus Amazon Prime Day month; LIFX Clean was a strong performer with sell-through growth of 116% in BFCM over Amazon Prime Day • Amazon Europe November sales were up 22% over 2019 (the last comparable period), a healthy start to the European holiday sales period which culminates in Boxing Day and New Year sales at the end of the month • LIFX’s online retail channels grew BFCM holiday weekend revenue 412% year over year in Australia, and 242% year over year in the U.S. 13 December 2021 - Adelaide, Australia
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