Make that years actually. I recall the start of the uptrend at about 9c when trials with automotive upholsterers were announced. That was in late 2014.
It is hard to get large scale commitment from a big player but ultimately the success will show up in dollar figures on the 4C - one way or the other.
I think if they can convert 20% of their leads then that can be considered successful. However the punters expect 100% hit rates. Go figure. Many are just too imaptient.
Just my opinion, everyone is entitled to their own.
Broker Data, page-297
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