CCO 20.0% 0.4¢ the calmer co international limited

Coles Marketing Hindsight

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    Visited three Coles stores again. All stores showed stock on hand in app.
    Store 1, no 50g, 2 150g, 6 shots.
    Store 2, 4 shots no 50g no 150g
    Store 3, No stock at all, no tickets, other products in slot.
    Any campagin to raise awareness is going to fall flat no stock.
    Retail doesnt have the margins but there is no other Kava on the sheves.
    Whos restricting supply? Company or Coles?

    Marketing
    I would like to see Kava marketed as a sports recovery drink. More positive than a drink for people feeling sick?
    Sub plots help you handle the stress.
    Good socially.
    Move it away in image from rec drugs?

    Hindsight.
    The marget is drifting to a neutral view.
    Coles figures are going to underestimate demand. By how much.
    Kava is increasingly being used in other products even cosmetics.
    Sales to Kava bars?
    US add spend ,, couple of months to see results.
    Is China sufferinf from official head winds?
    What are the corrupt in US and Aus planning?
    But I'd expect everything to be picking up?


 
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