Agreed but the directors performance shares depend on getting 1.5million net profit before March 2017 so they must be ramping up profit and keeping losses low at the very least.
If they suffered 1million loss this year, they'd need 2.5million next year, so its in their interest to make the business profitable early on and keep costs low.
It's a scalable business also, as announced in the investor preso.
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Daytrading April 17 pre-market, page-52
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