Everyone jumps to big advertising and big marketing budgets once...

Everyone jumps to big advertising and big marketing budgets once we launch as the saviour. It won’t be. The reality is, if this is all spent in Europe and the US, it will do nothing to attract Australian investors. Sure, once finances add up, but that will take time.
Idan is asleep at the wheel and has completely neglected a big part of his role as CEO. Building investor interest and progressing the share price to create shareholder value and provide future funding options without massive dilution to existing holders.
The fact our board has let him neglect such a major part of his role, reflects on them also.
As Idan isn’t a holder, he doesn’t think like a holder. He doesn’t care what the SP is. He just wants to take his salary and build the product.
To think he will dramatically change into a marketing guru once the platform launches is fanciful. He has done a good job building the platform with a capable team, but if the board were to show they do in fact have good business sense and acumen, he’d be replaced with a more suitable and skilled CEO to promote this to the business world and guide us through the next critical but exciting phase of the company.