Idan recently suggested our customers could quickly become our...

Idan recently suggested our customers could quickly become our partners. With the appointment of Mr Cox, I am actually anticipating a JV partnership being announced over the next few months.

To me, a major e-Comm player like Shopify could really own the digital human space (which we know will become the future) and block their competitors from having such plug ins. They’d have to pay a major premium for this, but it could make sense.

The recent reference to both Shopify and Word Press is a clever way to create competitive tension in negotiations.

Watch this space.