Go Woke.... ummmm

Another RWNJ myth busted

And a Coles spokeswoman also confirmed that “there’s been no impact to sales since the rebrand”.

Between 2018 and 2020, Coon was the leading brand with an 8.9 per cent market share, according to Euromonitor data.

In 2021, under the new name Cheer, it increased that share to 9 per cent, and 9.2 per cent in 2022 — a total increase in market share of 3.4 per cent since before the change.