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Interesting article, page-9

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    Yep - Tesla is a big fish in a very small pond - North America. And the predominance of the Norte Americanos on the internet means it gets a disproportionate amount of exposure.

    I am more than happy to see Tesla succeed, but I will be happier if they did so against actual head-to-head competition.

    There was a point made at the Benchmark Minerals Lithium Roadshow - at the moment a western can manufacturer who has a model with an ICE option or a BEV option has about a $20k difference in price. In China that difference is $2k.

    When any western manufacturer gets serious and gets their margins down to $2k, they will win. I appreciate what Musk has done so far, but he has a long way to go and I get frustrated at lazy media who spout the idea that the whole lithium revolution is entirely a Tesla thing.
 
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