Anyone notice that in the video the example of a high cost video for an SME was $15,000? This is the same price that the AFR claimed BIG's customers were paying - a claim that I do not think is true. However, many, many serial downrampers latched on to this as proof that BIG's business model couldn't work, or whatever.
So this video is poking a bit of fun at those idiots, I think. And showing that BIG's business model for SMEs is to charge $49 per month which is far more realistic. This is not a surprise to any holder of BIG who have been aware of BIG's pricing for SMEs for some time now (clue: it's on their website). Being a licensing arrangement where BIG retains ownership of the video is key.
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