Posted : Tue, 15 Apr 2008 20:06:24 GMT Author : CA-LOOKSMART Category : Press Release News Alerts by Email click here ) Create your own RSS News | Home SAN FRANCISCO - (Business Wire) LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network and technology solutions company, recently announced preliminary 1Q2008 revenue results driven primarily by strong growth in paid clicks delivered on the LookSmart Advertiser Network 1Q2008 over 1Q2007.
The company attributes strong growth in paid clicks and market share in 1Q2008 to competitive advertiser ROI, based on day-to-day account management and campaign optimization, and a quality-monitored network with cost-effective PPCs.
“LookSmart’s long-standing commitment to traffic quality and account service to the search advertiser has driven continuous innovation on our AdCenter platform,” said Jonathan Ewert, General Manager of LookSmart Advertising Networks. “Using the platform, our Network Management team improves results for our distribution partners, while our Account Management team creates custom distribution channels to exceed the goals of our advertisers,” Ewert added.
LookSmart’s attention to service and campaign optimization is already winning over search advertisers:
“We experienced increased conversions on LookSmart’s network in 1Q2008, showing dramatic increases for our business,” said Ashleigh Bilodeaux of ServiceMagic. “LookSmart’s marketing professionals made great suggestions on how to optimize our campaigns and the results show it: LookSmart has done a great job of going the extra mile to ensure we see positive performance. For us, LookSmart performance is now on par with our campaigns running on major search engines such as Google, MSN, and Yahoo!,” added Bilodeaux.
LOK Price at posting:
0.0¢ Sentiment: Hold Disclosure: Held
