Hi Stefan, In my eccomerce company retail , up until 1 month ago we were high growth, roughly 15% of turnover was used for marketing. I was able to drop this to virtually zero and now rely on organic reach and search to bring in sales during this period and can further adjust up when demand returns ( which I expect when stimulus is released and restrictions on movements begin to lift) This is also what I see APT doing. Even if they take their foot of the accelerator they still have momentum. You are also able to stand down employees , leave no pay in Australia, they get to keep their jobs and receive stimulus from government.
I was interested to know from Afterpays funding position will the costs of funding shrink due to rate cuts etc. I know any business loans for small business in Australia interest has been frozen. So could profit margins be increasing as a result of borrowing becoming cheaper?
