Tombu it's a good post sometimes we just want them to move now and hurry up. But when in the cold light of day you can't market yourself as a business or the product unless you have brand and product out there with quality partners expecially in the charity sector.
I think as more and more sign up it will have a snowball effect. After things like Shane Warne foundation where 6 cents in the dollar go to charities, I think a big selling point in donations is transparency and how much of the money actually reaches the end user.
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