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Churn should be reported as customer churn and dollar churn to...

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investor112

175 Posts.

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12/06/19

12:11

Post #: 39017965
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Originally posted by reg: ↑

Conversely, LTV can be impacted negatively by the loss of a single big customer. I have seen this in another company where a Government program (the single bigggest customer) came to its natural end, and the contract was not renewed. The LTV took a massive hit because churn went from something like 10% to 15% for one year, yet the underlying business was rock solid, and has gone from strength to strength since. My point is LTV in isolation, and as a snapshot may not provide a clear picture of the future for a company and can be very misleading both to the high and low sides.

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Churn should be reported as customer churn and dollar churn to ensure transparency for investors...

Churn doesn't seem to be an issue with LVT so chins up!

LVT Price at posting: 44.5¢ Sentiment: Buy Disclosure: Held
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