Lots of adjacencies to consider once the core business is a bit more mature, within the financial services industry the examples could be SME loans, currency exchange, credit cards, payments etc. The AI investment will also become obvious when they provide services at no marginal cost such, example automated tax returns, quarterly BAS statements, fraud detection etc. Selling data carries some future risk in my opinion due to the onset of GDPR, which governs customer data (the customer owns their data, not the data custodian), but that still needs a bit more work in the Australian context.
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