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A cluster of billion-dollar industries that has undergone three transformations and evolutions thanks to custom purchases and live broadcasts.

Besides the spring travel season, an elder who has been in the pearl business all his life in Shanzhuhu has never witnessed such a scenario.

"Packing boxes ran out, courier boxes ran out, even couriers themselves 'ran out,' and we had to call couriers from other villages. At one or two in the morning, there were still lights on in the market, sitting in our shops waiting for couriers to come and deliver packages. At 6 in the morning, there were already people lining up at the door to get certificates, even to use the bathroom, they had to line up."

In a time when the consumer market has contracted overall this year, Zhuji's pearl market looks like a fire lit on a cold night. The flames rise and attract more people to this small town of Zhuji.

Freshwater pearl prices have also started to rise against the trend. Take, for example, a smaller rice pearl necklace: three years ago, it cost only a few tens of yuan, last year it was around 100 yuan, and during Mother's Day, they start at least at 500 yuan.

Although Mother's Day passed more than three months ago, the heat is still affecting this market. From late May to late August, freshwater pearl prices have increased another 15% to 30%.

However, among the pearl industry experts we surveyed, none of them had a significant feast or celebration after Mother's Day. They have witnessed the difficulties faced by the Shanzhuhu pearl industry on its path, but they don't know if they are currently at the peak of the mountain and what their future will be like.

At the same time, following the upward trend of saltwater pearl prices, freshwater pearl prices also soared, propelling Zhuji's pearl market into a golden era and experiencing a spectacular boom this Mother's Day.

However, the exceptional growth of pearls in the first half of this year has led to a severe shortage in the world's largest freshwater pearl distribution center, and many traders started opening shells before Mother's Day. Lu Jie summed up the situation in Shanzhuhu after Mother's Day with a phrase: "The entire market has been emptied."In reality, many traders are simply getting rid of their accumulated inventory and then spending double or even triple the price to restock. In the end, we're not sure if we're losing or winning," Qian Duoduo stated.He Tieyuan also mentioned some irregularities in the market, such as counterfeits in live broadcasts, but the Zhejiang Province Pearl Industry Association has already enacted industry standards and is working together with official platforms like Taobao and Douyin to effectively address these issues.


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