More from China:Shining with brilliance, the Zhejiang Pearl...

More from China:

Shining with brilliance, the Zhejiang Pearl Industry Association, a leading player in the industry, is ushering in this summer's pearl fever.

Liu Yifei wore pearl earrings in "Where the Wind Blows," playing the character Xu Hongdou. Song Hye Kyo also wore pearl earrings, and when He Chaolian got married, her mother wore Australian white pearls. Pearl sales and jewelry have been booming this year, and the pearl market is exceptionally hot.

With the more diverse and fashionable design of pearl jewelry styles, a new group of young people has become the audience for pearls, and the consumer base for pearls is growing larger and larger.

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