True story: When I was farming my wife would buy me a new Akubra about every 10 years to replace the last of which had seen its everyday of a decade as my first line of defense against the relentless pounding of the harsh Australian elements. The last Akubra she gifted me came with an attached docket, which said: "Keep out of direct sunlight."
The boys in marketing and the company lawyers blind to the irony - or as dumb as two planks.
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True story: When I was farming my wife would buy me a new Akubra...
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