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Norwood Systems Pty Ltd (NOR.AX) to Expand Market Penetration by Delivering Internationally Successful World Phone App to Android Devices
Norwood Systems Pty Ltd (NOR.AX) has seen major success with its World Phone app on iOS devices since its launch in 2015. The app is currently enjoying top five gross sales positions on Apple’s app store in many countries and the company just rolled out their World Phone app on the Android Google Play store. This will amplify the company’s market penetration and give them the ability to increase their market share in the cellular roaming industry.
The company’s success has been due to consumers seeking solutions to the steep bills they face when charged for cellular roaming. The World Phone application gets approximately 50,000 new downloads each day on Apple’s app store. iOS has 13.9% of the smartphone market share, while Android has 82.8%; this shows the tremendous potential for growth in gross sales and new client acquisition, as Android has a dominant user base and is currently largely untapped by the company. Additionally, the company has enjoyed decreasing costs of client acquisition as word of mouth and free advertising from product features have increased exposure at no additional cost. Increasing profit margins, a larger attainable customer base, and increasing need for cheaper cellular roaming solutions is creating a large opportunity for Norwood Systems Pty Ltd, and investors are noticing. Stock prices have soared by over 400% for the company recently and the initial round of investment was heavily oversubscribed.

The app is monetized through offering in-app purchased minutes. Monetized users are worth anywhere from $50-200 generally. With a combined 100,000 daily downloads between iOS and Android, even at the lower end of the average spend range for monetized users ($60), the company could see 90-day (quarterly) revenues in excess of $540 million. This type of result would lead to an Earnings per Share result of $0.635. [(100,000 daily downloads x $60 per user x 90 days) / 850 million shares]
About World Phone and Corona
World Phone creates value for its customers by reducing the costs of roaming and international calling—a place where many traditional mobile carriers are still highly priced and lack convenience.
Corona is a business application that allows companies to create a unified communications infrastructure to support convenient global roaming capabilities. This increases call quality and lowers the cost for international cellular roaming.
Sources:
https://www.appannie.com/apps/ios/matrix/travel/?date=2015-11-26&device=iphone
http://www.asx.com.au/asxpdf/20151127/pdf/433cf16851v4nb.pdf
http://www.idc.com/prodserv/smartphone-os-market-share.jsp


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