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Corporate Spotlight

-Q and A bills over 10 million messages a year and is leveraging AI and BI to improve revenue
-Subscription delivers content to millions globally and is connected to over 220 telcos
-Crowd Media achieved a 440% revenue increase in FY18
-Crowd Mobile’s mobile payment network spans 68 countries
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Capturing Growing Demand for Crowd Media


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Crowd Media Signs first Cannabis client 

More new clients expected in this growing vertical

ASX Announcement 12 August 2019 

12th August 2019 Global media and marketing company Crowd Media Holdings Limited (ASX: CM8 & FWB: CM3) (“Crowd Media” or “the Company”) has its first client in the growing Cannabis and CBD Oil sector.

The Crowd Media division has signed two initial Insertion Orders (Agreements) with Cannabis Hemp CBD Oil company Elixinol (https://elixinol.com/). Under the Agreements, the division will help Elixinol acquire new customers for its Organic Hemp Oil products via the Company’s proven digital influencer strategy which includes Paid Social and Digital Influencer marketing. The two Agreements have been signed and campaigns have now been successfully executed. The Agreements will not have a material effect on overall revenue.

To better reflect the shifting focus of Crowd Media to the large and growing digital influencer and social media marketing sector, the Company has launched a new media kit which is now live at https://tinyurl.com/CM8June2019 

Crowd Media Chief Executive Officer, Domenic Carosa said: 

“We see opportunity in the growing Cannabis and CBD Oil sector and I expect we will continue to acquire new customers in this vertical.”

Click here to view the full announcement


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Crowd Media to Streamline Operations Following Outcome of Strategic Review

ASX Announcement 7 June 2019 

Estimated $3.5m reduction in annualised costs for FY19 

Investment highlights 

Commenced implementation of streamlining and cost reduction initiatives 

  • Company is expecting to be EBITDA positive and operationally cashflow positive from 1st July, 2019 with a focus on reducing debt 
  • Company has implemented redundancies that will save the Company over $1.4m in annualised costs effective 1st July 2019 with total of $3.5m annualised cost savings in FY19 
  • Reduced employee headcount by 34% from 73 (Q1-FY19) to 48 (Q1-FY20) 
  • Changes to CEO and Board remuneration proposed 
  • FY19 Group Revenue expected to be $24.6m (FY18 $38.6m) down 36% and underlying FY19 EBITDA loss expected to be $4m including bad debt provisions of $1.6m

Media division update 

FY19 expected revenues $1.7m up 240% (FY18 $0.5m) 

Prospects increasing and strong sales pipeline albeit still from a small base 

Executed pilot agreement with Moneyfarm, one of the largest digital wealth companies in Europe

Mobile division update

  • (Q&A & Subscription): FY19 expected revenues $23m, down 39% (FY18 $38m) 
  • Mobile division experienced material head winds in FY19 caused by regulatory changes and material bad debt provisions 
  • Headwinds are receding and green shoots appearing through new social distribution channels and new territories including soon be launched Indian service 
  • Consumer demand continues for these services 

7th June 2019 Global media and marketing company Crowd Media Holdings Limited (ASX: CM8 & FWB: CM3) (“Crowd Media” or “the Company”) provides the market with an update following a strategic review first announced to the market in mid-April 2019. The overall objective was to restore shareholder value and return the Company to profitability

Following the strategic review and the expense reduction program last half, the Company has implemented a range of aggressive cost-cutting measures, which will result in estimated annualised cost savings of $3.5m. 

The cost-saving measures are being implemented with the objective of moving the Company back to profitability. Based on current trading, management believes this will bring the Company back to consistent positive EBITDA and operating cashflow from 1st July 2019 based on the current levels of revenue.

The Company has reduced $1.4m in annualised costs associated with employment costs in the recent redundancy round – a reduction in 50% of middle and senior management which includes the COO, GM and other management positions. 

Furthermore, following the resignation of CFO Antoaneta Ignatovska, the Company has appointed Ms Melanie Mouldenhauer as CFO effective immediately. Ms Mouldenhauer has had previous senior accounting roles at Rabobank in New York and The Netherlands and was Senior Auditor at KPMG LLP (USA).

In order to fund the significant number of redundancies, the Company has secured a Convertible Note to fund the employee exits and will provide working capital to fund future initiatives.

Proposed changes to CEO and Board remuneration 

As part of the restructure, the Company is proposing changing the CEO and Board’s remuneration to help conserve cash.

Under this initiative, Crowd Mobile’s CEO has agreed to accept 50% of his salary in Crowd Media shares in lieu of cash (subject to shareholder approval and VWAP calculations) for FY2020. 

Similarly, the Chairman and Board have agreed to accept 25% of their fees in Crowd Media shares in lieu of cash (also subject to shareholder approval and VWAP calculations) for FY2020.

Click here to view the full announcement


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Mkt cap ! $4.735M
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1.9¢ 1.9¢ 1.9¢ $6.968K 366.7K

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