Their are many companies offering huge savings to end user. Nothing new there. But as far as I'm aware INT is one of the only ones that offer money to developers. That's why developers sign up.
But someone needs to sell the benefits/savings to the user. Either the developer or INT need to demonstrate the savings and mention who the suppliers are. You don't want people thinking 'INT internet is no good' when we are a reseller. Who is our internet supplier? I'm confident it would be a reputable iiNet/Dodo/AAPT/etc.
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