no sellers, page-14

Not much. I guess it's about perception and marketing. You can google the health risk of Voltaren. The facts are out ther. But Voltaren and advertising them. They are a marketing machine. Their weekly budget probably equates to 1year for us and many competitors.

We need to get the facts out there. We are a safe alternative "Pain relief and NOTHING else". We need to market wisely, targeted ads and to our strengths.

You can't beat Voltaren but we can do a lot better then we have been doing. The effectiveness and safety angle are why people suggest ACA/TT stories. Obviously you can't just expect a free ad on ACA. You need a story to tell. PNO/Thermalife have one.

What we are probably missing is the rags to riches story, the charitable community aspect or the job creation aspect.