in another article about that deal Plantic talk about how much money they spent chasing the wrong markets.
Until they found the right market where they had a competitive advantage they were firing money down the drain.
They also said that your product has to be better then what is currently available on market. Being as good as the normal packaging and being enviro friendly is not enough.
The article was in the afr.
Sometimes having something isn't necessarily anything.
Must be cap raise time again.
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