a fat fact, page-18

The little piece missing from this conversation is that you are constrained by what names can be registered or trademarked both locally and internationally. All very well to be listing aspirational names- however its pointless if they cannot be registered.
And believe me this is a challenge in any business category- and even more so in the world of cosmeceuticals.

In Business- it is not the name that determines success- its the underlying product or service. If we have a great product in Bodyshaper and it works for customers in removing visible signs of cellulite- the product is set to succeed. Of course other factors such as pricing packaging and distribution channels are also important. However the brand name falls beind all of these factors in importance.