W534220,
If that were true then in the supermarket business if you have a well known brand and lots of stores you just need to sell stuff for positive margin and have checkout attendants. Never need to reinvest and do capital improvements. I think you are wrong.
All businesses need ongoing investment to stay at the forefront of their sector in terms of minimising costs and maximising profit. through clever initiatives and adopting new business products, practices and promotion and dont forget developing personnel to be fully up to speed with changes the business can develop. That stuff costs money but done well generates growth with positive returns.
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