fundamental bbg a buy

Could sombody please explain what has changed?
Global sales were down by average around 10% YTD. In this period we have seen probably our toughest time throughout the last 4 years in all consumer discretionaries. Based on the 10% figure I think BBG is doing quite well considering.
The brand Billabong is not dead! Perhaps if your on this forum than your old favourite boardies don't fit as good as they once did, and your at a different age/ point in your life to be purchasing surfwear. Do yourself a favour catch a flight up to places like Burleigh and you will see that surfing and youth culture is alive and kicking. Question; If demand has stayed relatively the same for surfwear, who has taken market share? My answer, nobody!
I suggest you forget your b/s statements like BBG is the next ABC, dust off the surfboard or goat boat, and see what is happening in the REAL market!
There will be a time in the not to distant future when your chart looks, well like a tsunami...
Surely if Billabong has plans to expand its online business than this can only increase demand in places it is not possible to purchase Billabong's products. I however do not think that clothing is suitible for online sales as my past experience has been that clothes often don't fit as I would have hoped. Apparently the bald little men once again think they know best and BBG is doomed! We'll see.....