three positives things., page-24

$450 seems very achievable. Just look at 4% market share in WA where marketing has been more intense/focused. Repeat that nationally and success should follow.

Store numbers is anyones guess. 1200 in reality is probably selling us short but can be used for conservaative calculations. Remember we have all the wholesalers now. Stroke of a pen and Priceline or any chain could easily be added. No doubt Chemist Warehouse was and still is the most significant achievement for PNO. STrong sales and good recognition.

The GEL is a mixed bag for mine. It's trading off the Thermalife brand (fair enough) but doesn't contain the peptides/nutracel, the benefits like non greasy, non scented, etc. Might send mixed signals or even trick someone into buying it thinking its peptide based.

Really it's just deep heat. Hopefully it doesn't have a negative impact. I think it will work out. But like you, think that Thermalife will remain the flagship product.

WE either need to make it clear that it's not peptide based, in which case our main focus would be to compare it with deep heat only better their pricing.

Or we need to not mention it, hope to trade off the connection and potential have disatisfied customers.

Despite heavy criticism, they have largely done most things right or atleast learnt from mistakes. They learnt from Crossmark. They have taken feedback about the packaging onboard. They continually improve stability, quality, supply, and cost.

Definately a work in progress. 0.2c says as much. But it is one of the more interesting risk/reward stocks on the asx imo.