-The ability to make people pay a premium to have on of their cards ($110 per year is a lot for a credit card, yet alone a debit card) thus they will need an enticing amount of merchants signed up for the cash back offer.
-Presence of market in the chosen distribution areas to make people aware of the cards AND of the card benefits over their current accounts. Also the registration needs to be quick and straight forward as to entice people.
If they can manage both of those, and get their arse into gear with the entire thing, it could be a good venture.
This also all depends on nobody else in china already doing a similar or exactly the same thing..
GCN Price at posting:
1.2¢ Sentiment: None Disclosure: Not Held
