lol, gotta love it. They have taken the take up rate of a free app and extrapolated that out over the whole of the US as paid clients. Then they've used the same percentage of take up when they've just said Memphis has the highest incidence of asthma in the US.
Well if they want to be truthful, the take up of 1100 in Memphis paid zero dollars, so extrapolate that out and they'll have 525,000 paying zero dollars = zero revenue.
Absurd? No more absurd then they're own creative assumptions.
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