How did he entice them?
IMO
a. turning around a company that needs to be recapitalized, with a potential asset that can be developed that has a NPV of at least order of magnitude greater than its MC, but at great risk.
b. good old fashioned compensation - via incentive options - that will reward the successful directors handsomely.
Once the dust settles I'm sure the relevant incentives for directors will become apparent.
Say 50M options exerciseable at 2cps expiring Dec 2014. A million bucks if they get it 4cps.
Just a WAG.
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