When you gain visibility - you gain credibility - This credibility creates good will for your company. This company value is reflected in a higher valuation in private markets and in the public circles with shareholders for both private and institutional investors. The media are essentially competing for stories and the more visible you are the more media you will attract. Many organizations go through peaks and valleys in their business over time and when the publicity machine is working well, you gain the attention of past, current and future shareholders
We have the resource and growing - let our PR match it.
I know that I would rather be sitting at 23 cents than 9.6 cents and no one in this forum will disagree.
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