126m shares traded so far today, page-4

I'm just stating the reality of the competition.

Foxtel is another issue altogether. They have the brand recognition. Ordinary Australians are more comfortable dealing with the proven household name of Foxtel, even at a higher price, as opposed to the Quickflix alternative.

Those who *are* comfortable using something like Quickflix, will just use Netflix which is far more established and applauded in tech circles (see Whirlpool forums).