if the consumer had an experience as described then they were over the edge, or deep inside the unknown zone, then as with all journeys into the zone they returned successfully. to tell of the journey, this zone described is the frontline of the 'war on drugs', 'the consumer was deep inside enemy territory' on a free spirited mission beyond the gravitational controlling pull of the mundanes world. when you purchase the entry ticket the intent is to take the journey not panic half way through and try to escape or abort the mission. or tell fibs about it either.
