the next great thing is already here, page-120

Just wanted to add to following to Post: 8970582 posted on this thread on 16/01/2013 - With respect, I have refrained from using the posters name, and attaching the links to the following two posts contributed by him in September and October 2011 respectively, but thought they may be of interest to some here when read in conjunction with P&G's Earnings Call transcript from 3 months ago in October 2012:

September 2011
Just wanted to say that i work for one of the global FMCG's constantly referred to in this thread. Pretty senior actually. OBJ has never been mentioned within the company walls that i walk, but i know something is going on because OBJ disclosed it. It was a surprise to me as i am privy to some reasonably top level discussions, in saying that i have been involved in preparing some pretty simple NPD for market and 18 months is a quick turn around. All i know is that this is one area of the market place where consumer innovation is KING. If it has the ability to gain simple traction through consumer understanding, the big guys will be scrambling for a piece of the action. My gut tells me these guys are onto something.

October 2011
Guys this is my punt. P&G is the player, the shaving market is huge and they have recently been developing technology into vibrating head and blade efficiency and so on to massage bristles up for cleaner shave. Something i have though about over the years is if you could generate some kind of static charge into the skin that makes your hair stand up, not unlike an electric shock/static electricity, you would get a very clean shave. Magnetic tecnology into the handle to create and generate electricity would do this.

October 2012
P&G Earnings Call Transcript - CFO Jon Moeller
We have a large bundled initiatives coming across the Skin Care portfolio including Olay Total Effects CC cream, a restage of Olay Regenerist, the largest of the Olay Boutiques and the introduction of new mid tier boutique called Olay Fresh Effects which will be launched in January. We'll also be introducing a new mid-tier hair care line price at 50-75 index to the base Pantene shampoos and conditioners. Our super premium Pantene Expert collection in our new mid-tier line will be available in January.

In the March quarter, we'll be launching the first innovation that spans multiple Male Blades and Razors brands including both Fusion Pro Glide (Inaudible) and is qualified to bring to market. But we're making good progress and are building an increasingly promising pipeline of category and brand creating innovations. -P&G Earning call Transcript - October 2012

Here's some additional abstracts from the same transcript recorded during question time with Wall St investment bankers:

John Faucher - JP Morgan Chase
"Just wanted to follow-up a little bit on the Beauty category in terms of looking at Hair Care in particular, where the market share trends continue to be very, very weak. Can you talk a little bit about that from a regional basis in terms of where you think the biggest opportunities are? And then Jon you talked a lot about the pipeline. Is this about new products or this about repositioning that's really going to change the underlying trend in Beauty, which has been disappointing for quite some time now?"

Bob McDonald - P&G CEO
"Relative to Hair Care, North America remains a high priority for Hair Care. We're investing behind our core brands and we have a full portfolio of innovation this fiscal particularly strengthening throughout the year.

In July we launched Pantene Beautiful Lengths, Pantene Daily Moisture Renewal, Head & Shoulders Damage Rescue, Head & Shoulders Deep Clean and in January we are following this with our recently announced launch of Pantene Expert Collection, which includes two super premium lines AgeDefy and Advanced plus Keratin Repair priced 200% to 250% above the base Pantene line.

We are also introducing the new mid-tier Hair Care line priced at 50 to 75 index to the base Pantene shampoos and conditioners. So we are excited about the Hair Care business. We are making progress over time, but as I said earlier it's the early innings and we should greater progress over time.

Jon Moeller - P&G CFO
"I think to your question John of this repositioning our current products or new products, we are really making a big intervention in the portfolio for the first time in a long time. So both, if you think about Hair Care, Pantene Super Premium items as well as the launch of a mid-tier line up to us. Illumina, which I mentioned in the Salon business is a completely new product that's transforming the way that hairdressers think about color and protecting it. Then if you think about our Skin Care portfolio obviously the new mid-tier lineup is a completely new item in our portfolio. So we are going to make some pretty significant progress in filling what have been some perennial holes and I think that will stand us in much better stead."

Bob McDonald - P&G CEO
"And each one of these products John is backed by a new technology which is superior to what's currently available and that's important because that's what delivers the superior benefit for the consumer." - P&G Earning call Transcript - October 2012