Neo you said
"Q2 FY 13 Reddy's reported a 28% Share of the total market"
Can you show me where Dr Reddys reported this please?
I think you are getting that figure of 28% from an Indian broker report I put up dated the 1st Jan 2013.
http://www.moneycontrol.com/mccode/news/article/article_pdf.php?autono=802411&num=0
From Alchemia's announcement dated 22 Nov 2012
"The average market share in the retail segment for the quarter ending 30 September 2012 was 41% with a 6% share in
the hospital (institution) segment, compared with 39% and 3% respectively for the quarter ending 30 June 2012. (Source: Bloomberg)."
Given retail is 40% of the market and hospital is 60%, that would make 30 Sept 2012 total figure
(41x40=16.4%) + (6x60=3.6%) = 20.0% overall market share.
To get overall market share up from 20% to either 29 to 30% is a big result.
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