$10m profit target, page-2

Note for 2013 and 2014 the $10M and $12M are profit targets NOT guidance. Give's them much wriggle room if they don't meet the target i.e it's only a target not guidance. However they clearly believe it is achievable otherwise in this recent presentation they would have stopped talking about the target. Market clearly doesn't believe them because if they did the SP would be a lot higher. The great thing about this trade is there is very limited downside. Will they make the $10M ? At the moment they are making all the right moves to get there.