somethin's up?, page-11

Mkt Cap EBIT ($m) FXJ Equivalent
REA $3.5b, 110, Domain
SEK $3.4b, 180, Mycareer
CRZ $$2.1b, 100, Drive
SWM $2.3b, SMH, The Age, AFR
FXJ $1.5b,

I really do believe FXJ got some great assets; they just need to somehow maximize their features and synergies. SMH was the most visited news website in Feb, and most likely for March. I see great potential with Domain, and perhaps JV with their competitors would work. REA, SEK and CRZ are so much more intuitive and simple to use, FXJ need to spend more time on technology and design, leveraging of SMH, AGE & AFR will do wonders too. Actively marketing these sites on top of their mastheads rather than at the bottom will greatly promote these sites for the future, as print will die, and not many ppl wil pay to read news, but these sites can do as well as REA, CRZ, SEK if they try harder and that’s the future for FXJ IMO. Media is not dying, it’s just migrating to digital but it’s also in the bottom of a very long cyclical downtrend, I’m in the same view as Charlie Atkins, whom rates FXJ asset back of ~90 cents, although I’ll be very happy with 78 in the short term.

UBS got a PT at 75, but CS has it at 40, everyone has it own agenda, so always DYOR. Shorts is now >400m+, 2nd most shorted stock on the ASX200!