This is not me having a stabb at it its from Lee and has been quoted to the market
The cost of production COG is $ 750.00 for CardioCel,the sales for mid-range for others is $1500 and the best one on the market is around $5000.00. Being that we have or about to have one which is better than the rest the company is going to sell it at the same price as the highest on the market which is $5000.00
But the batches made before approvals will sell at $1500.00,once it has approval it goes up to $5000.00. Then once a market for CardioCel has reached the target that the company is happy with they plan to move the price above $5000.00 but I am not a where what the increase will be.
Hope this helps
Ann: Shareholder Newsletter - March 2013 , page-7
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