(Kfann) No Problem at all...:)
10 May 2013
Simon Crowther@nearmapCEO 1h ago
Looking forward to welcoming james toepfer as VP Marketing & Product next week - good to have you on board!
https://twitter.com/nearmapCEO
James Toepfer
James Toepfer's Overview
Current Head of Business Marketing AU/NZ at PayPal
Past Senior Marketing Consultant at PayPal
Head of Large Advertiser Marketing at Google
Head of SMB Customer Marketing at Google
Industry Market Manager at Google Marketing Manager at Vodafone Hutchison Australia Solutions Marketing Manager at Telstra Corporation Manager, Business Advisory Services at PriceWaterhouseCoopers (PwC) see less
Education INSEAD
University of New South Wales
Institute of Chartered Accountants
Macquarie University The King's School (TKS) see less
James Toepfer's Summary
I have over 15 years experience in marketing strategy, communications and product marketing.
Have led marketing, product and pre-sales teams over this time and had dotted line management of technical and customer service teams.
I am passionate about Small Medium Business (SMB) and Enterprise markets. In particular, enjoy working with the SMB segment, as these customers are often entrepreneurial, agile and hungry for success.
Currently work at PayPal, where the vision of the business is to enable commerce both online and offline, for businesses large and small, giving the consumer a frictionless payment experience. I lead a team of digital savvy marketers to grow and add to the large base of business customers.
Prior to this I was at Google for 5 years. Working across a number of industries including, Retail, Telco, Consumer Electronics, Financial Services, Automotive. Being a digital evangelist, this has involved delivering thought leadership, education, market insights and advice to Australia's largest brands on how they can best reach their customers through the digital medium.
I have overseen Google's rapid growth in the APAC region, building out the marketing function across new emerging markets. A key part of Google's growth has been the ability to attribute marketing spends to revenue.
My belief: Marketers should be able to analyse the key touch points and influences within the prospect and customer life-cycles to identify which marketing channels are having an impact at specific stages of the buyers journey. The end goal, being able to predict marketing’s impact on revenue contribution to an organisation. Something we should all aspire to!
Specialties: Leadership across cross-functional teams, channel management, marketing strategy, online marketing communications, business analysis
James Toepfer's Experience
Head of Business Marketing AU/NZ PayPal Public Company; 10,001+ employees; EBAY; Internet industry
November 2012 – Present (7 months) Sydney Area, Australia
Senior Marketing Consultant PayPal Public Company; 10,001+ employees; EBAY; Internet industry
September 2012 – November 2012 (3 months) Sydney
Reporting to PayPal's Marketing Director, APAC
Head of Large Advertiser Marketing Google Public Company; 10,001+ employees; GOOG; Internet industry
July 2010 – June 2012 (2 years)
Head of SMB Customer Marketing Google Public Company; 10,001+ employees; GOOG; Internet industry
October 2009 – July 2010 (10 months) Australia & New Zealand
Industry Market Manager Google Public Company; 10,001+ employees; GOOG; Internet industry
July 2007 – October 2009 (2 years 4 months)
Marketing Manager Vodafone Hutchison Australia Public Company; 1001-5000 employees; HTA; Telecommunications industry
June 2003 – July 2007 (4 years 2 months)
Solutions Marketing Manager Telstra Corporation Public Company; 10,001+ employees; TLS; Telecommunications industry
May 1997 – June 2003 (6 years 2 months)
Manager, Business Advisory Services PriceWaterhouseCoopers (PwC) Partnership; 10,001+ employees; Accounting industry
February 1989 – May 1997 (8 years 4 months)
James Toepfer's Organizations
Palm Beach Surf Life Saving Club January 1990 to Present
http://au.linkedin.com/pub/james-toepfer/4/360/630
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