Investment Trends rates a number of investment platforms each year and Hub24 rate well into the right side of the bell curve. Being a recently new platform means they can deliver new functionality to the market cheaper, quicker and easier than any of the bank aligned platforms. What they are missing is the distribution the larger players can command, but to me this is a perfect fit for any of the majors looking for a quick fix to upgrade their internal capabilities and provide a good news stories for their aligned planners.
The other big opportunity is a pre-built, direct to client offering. FOFA is actually s huge opportunity for a product like Hub24.
I stand by it, there's $100m+ in ip here.
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