Elfy, it's not 2100stores. It would only be the 800odd new stores. And it isn't every quarter. It's a one off initial purchase to stock the shelf. Similar to what happened in WA when we sold $100k in July (2012) in anticipation to the Today Tonight story. Then the tubes sit on shelf and sales drop off as the last two quarterlies demonstrate.
So we can't really use this to determine a meaningful PE valuation. But it might lead to a bumper quarter which delays the cr another couple months. Which is all we care about right now. We have Gel release soon. So just make it to December without dilution and we might be in good shape.
Your theory of 2100 stores would apply to the Gel as they would all want a few tubes on sale. Two or three bumper quarters coming?
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